Plan, Implement, Evaluate

I did a session late last week with Analytic-OR on strategic web planning, optimzation and analytics. The key message of the presentation was start with a plan, implement it and then evaluate it. Take what you learn from the evaluation and then apply it to your plan. In that session I was referring to results-driven online marketing through your website. However, whether it is advocacy or a website, the message holds true. Plan. Implement. Evaluate.  Be sure to take what you learn through the evaluation process and apply it to your plan and your next steps for implmentation. That is results driven advocacy!